Understand your problem

We have a fundamental belief that all of our products must solve a meaningful problem. We’re constantly searching for the problems—and potential problems—that consumers encounter every day. It starts with an insight, whether it’s from our research panel, a response on social media, or a comment from a friend; we keep our eyes and ears open. We tirelessly send out surveys, conduct focus groups, and watch how you use a product at home, in the office or even on the train (sorry if that sounds creepy). We put in a lot of time during the research phase to ensure our designers have the information needed to get to the root of the problem. Our first insight was, "I wish I had a mug that didn’t leak or spill".

When not sampling the latest office cold brew batch, our designers are problem solvers that express solutions through sketching. Consumers want products that are intuitive. Around the office we have a motto: Simple is Hard. We get there by looking at research, sketching, debating and resketching until we design the best solution for you. Our designers’ work isn’t done when the design process is over, it just starts the “play nice” time with the engineers.

Understand your problem

From the manufacturer

Hey! Ally Love here. As ’s Chief Hydration Officer, I’m thrilled to help you push, sip, and press your way to better hydration with the Ashland Chill 2.0. This AUTOSPOUT® Stainless Steel Water Bottle features push-button technology for one-handed drinking whether you’re on the treadmill or on your phone. Its double-wall vacuum-insulated stainless steel body keeps drinks cold for up to 24 hours so you stay cool no matter what the day throws your way. The leak-proof lid means less mess in your work bag, gym bag, tote, or car cup holder, and the spout cover protects from dirt and grime. Carrying is easy with the integrated handle that swings up and safely sets back down, while the angled pop-up straw fits securely into the lid in between sips. Cleanup is a cinch thanks to a top-rack dishwasher-safe lid and hand-washable body. Hope you love it as much as I do!

Product Description